City of Lacey launches sponsorship program with High Level Promotions 

The City of Lacey has launched a new sponsorship program aimed at connecting local businesses with a variety of community programs.

The program partners the city with High Level Promotions, a sponsorship consulting firm, which specializes in  sports partnerships and naming rights.

Businesses that sign up for the program will receive public visibility and  are afforded meaningful ways to support parks and community programs, as well as local events.

Sponsorship revenue will pay for park improvements, recreation programs, special events and future community projects, according to a statement released by the city on Thursday, July 2.  

Lacey Parks, Culture & Recreation Director Jennifer Burbidge said the program will provide numerous benefits.

"Our goal is to build long-term partnerships that benefit both businesses and the community," Burbidge said. "Every sponsorship dollar has the potential to enhance the places and programs that make Lacey such a great place to live, work, and play." 

In April, the JOLT reported that the Parks, Culture & Recreation Board recommended High Level Promotions after the department issued a request for proposals in 2025. Two firms submitted proposals, and staff selected High Level Promotions after determining the city lacked the expertise to negotiate large corporate deals in-house. 

The three-year agreement names High Level Promotions as the city's exclusive agent for corporate sponsorships and naming rights. 

The company will also complete an inventory of park assets to identify sponsorship opportunities, including naming rights, signage, digital assets, social media exposure, hospitality packages and category exclusivity. 

“Lacey’s parks system is doing something important for this community every day — youth programs, diverse programming, free events, accessible facilities, competitive athletic venues,” said High Level Promotions CEO Colton Steer in a statement.

“The businesses that serve these families should have a meaningful way to show up for all of it. Our job is to build that bridge in a way that protects what makes these places special, while giving partners a lasting and authentic connection to the community they’re already part of.”

Businesses interested in sponsorship opportunities can email High Level Promotions.